Successful businesses believe that it is better to engage in effective customer retention activities than acquire new customers.
Bain & Company says that increasing customer retention by five percent can increase the return on investment by 300 percent. That is why leading companies always emphasize top-notch customer service as one of their cornerstones.
Unfortunately, there are no golden rules for effective customer service because consumers have unique needs and requirements. Mistakes happen. Your business can improve its customer service by avoiding the following customer service mistakes and learning how to fix them.